9 Reasons Why SEO Is Still Important In 2017

1 – Targeted Advertising

SEO allows you to target people that are seeking out the products or content you’ve made available. People that are searching for your exact focus through Google are going to be far more interested in someone that just happens to randomly find a paid ad on a service like Facebook. SEO gives you a specific audience!

2 – Most Customers Rely Solely On Search Engines

The vast majority of people that might end up as customers or visitors that end up clicking through and making purchases from affiliated links rely solely upon search engines to find what they’re looking for. If you aren’t optimizing your site to appear on corresponding search results adequately, you’re leaving a ton of traffic and potential success on the table. What good is a website that no one can find?

3 – It Costs Less Than You’re Thinking

A lot of people stay away from SEO because they think it’s too costly. The thought that it can eat up too much time is also prevalent. That may have been true in the past, but the process has become far more simplified in time. That’s especially true when it comes to optimizing websites for local businesses. You can easily reach near the top of the local rankings, far more than ever before. Unless you’re really aiming for the stratosphere, you can do very well with an incredibly modest SEO budget.

4 – SEO Doesn’t Work For Google Alone

While Google is certainly important, SEO isn’t only a tool for gaining traffic through that particular search engine. You can also apply search engine optimization strategies to your social media profiles such as Twitter, Facebook, and Youtube, as well as alternative search engines like Yahoo and Bing. SEO allows you to broaden your reach throughout every aspect of your internet presence.

5 – Mobile Searches Are On The Rise

The number of people accessing the internet via mobile devices has only grown over time, and mobile searches have increased at the same rate. It’s incredibly convenient for people to merely speak into their phone and get instant results that show them what they’re looking for. With modern SEO, you’ll be able to make sure your website is mobile friendly and showing up at the top of mobile search results of that kind as well.

6 – SEO Brings Continual Traffic To A Site

Once your search ranking has shot upwards, you will see a huge influx of traffic from search engines. This isn’t a one time occurrence either; it will continue to pay off for some time, provided you stay on top of your SEO from then on. This is far more effective than something like a pay per click ad that only grants you traffic when you’re emptying money into it. SEO will bring you recurring results that you can enjoy for a long while to come.

7 – The Rankings Aren’t Set In Stone

You may already be bringing in decent enough traffic, and are putting off SEO since you feel you don’t need it. Since the qualifications of a well optimized site can change at a moment’s notice, search rankings can easily change. You should never rest on your laurels; SEO is an ever-changing beast that you need to keep in tune with if you want your traffic to remain healthy.

8 – SEO Represents A Strong Return On Investment

SEO provides the best possible return on investment when it comes to internet marketing expenses. You might see a profit here and there by buying ads, but the results will pale in comparison. What you pay into SEO, you will easily get back – and then some!

9 – There’s No Better Time To Get Started With SEO

If you haven’t started with SEO yet, you should start right away. The competition of the internet is only going to become more fierce from here. Rather than fall further behind, you may as well jump on board now and establish the best possible stronghold you can within your corresponding search rankings.

Originally Published Here: 9 Reasons Why SEO Is Still Important In 2017

Using Both Digital Marketing And SEO For Business Promotion

The aim of SEO is to optimise a website’s position in the search engine results pages. There’s various strategies that can be used to improve a website’s rank. The best way to describe SEO is it is part of and related to digital marketing.

On-page and off-page SEO are the two main categories that search engine optimisation fall under. Both are important if you want to create a successful internet marketing campaign. However, it’s a whole different thing when it comes to boosting a site’s search engine ranking. On-page SEO relates to your website pages and your website, while off-page deals with your website’s authority in search engines.

In short, various on-page SEO efforts determine what you rank for. Off-page SEO efforts determines how you rank in all the search engines, such as Google, Yahoo and Bing. There’s other factors that determine this, but off-page SEO is one of the main factors.

There are similarities between digital marketing and search engine optimisation, but they are not the same at all. SEO is closely related to digital marketing, but it is only one tool in a digital marketing campaign. For example, an SEO professional is usually focused on improving a site’s rank and bring them more traffic to their site. A digital marketing professional’s goal is to improve the online presence of their clients, as well as enhanced their visibility online.

 

How Digital Marketing Can Help Businesses

Everyone discusses digital marketing and SEO. This is because both are very popular. With that said, there are many ways that digital marketing helps businesses and some of those ways will be discussed.

Digital marketing can help business promote products and services, and it largely involves using various social media platforms. Not only that, but digital marketing is affordable. In fact, it is usually more cost-effective than other forms of marketing.

Digital marketing can improve conversions and it can improve traffic to a website, which can lead to more leads, subscribers and more sales. Another benefit is digital marketing can help you build a profile or report of your customers’ buying history and their preferences. This information can be useful for businesses.

SEO, SMO and email marketing are all different digital marketing techniques and all of those techniques allow you to effectively communicate with your targeted market. Furthermore, digital marketing allows you to make sales around the clock or let people do business with you and learn about you whenever they want, so you don’t have to keep your store open for extended hours. Digital marketing allows you to do business with various countries or any region in the country you operate in, all without having to open up new locations.

Internet marketing lets you take advantage of social media. You can use your current social networking tools in conjunction with your internet marketing campaigns, which can lead to amazing results. Finally, digital marketing can increase your revenues due to higher conversion rates. The bottom line is if you run a business and you want to take things to a new level, then you should implement a digital marketing and SEO strategy as soon as possible.

See Full Article Here: Using Both Digital Marketing And SEO For Business Promotion