1 – Targeted Advertising
SEO allows you to target people that are seeking out the products or content you’ve made available. People that are searching for your exact focus through Google are going to be far more interested in someone that just happens to randomly find a paid ad on a service like Facebook. SEO gives you a specific audience!
2 – Most Customers Rely Solely On Search Engines
The vast majority of people that might end up as customers or visitors that end up clicking through and making purchases from affiliated links rely solely upon search engines to find what they’re looking for. If you aren’t optimizing your site to appear on corresponding search results adequately, you’re leaving a ton of traffic and potential success on the table. What good is a website that no one can find?
3 – It Costs Less Than You’re Thinking
A lot of people stay away from SEO because they think it’s too costly. The thought that it can eat up too much time is also prevalent. That may have been true in the past, but the process has become far more simplified in time. That’s especially true when it comes to optimizing websites for local businesses. You can easily reach near the top of the local rankings, far more than ever before. Unless you’re really aiming for the stratosphere, you can do very well with an incredibly modest SEO budget.
4 – SEO Doesn’t Work For Google Alone
While Google is certainly important, SEO isn’t only a tool for gaining traffic through that particular search engine. You can also apply search engine optimization strategies to your social media profiles such as Twitter, Facebook, and Youtube, as well as alternative search engines like Yahoo and Bing. SEO allows you to broaden your reach throughout every aspect of your internet presence.
5 – Mobile Searches Are On The Rise
The number of people accessing the internet via mobile devices has only grown over time, and mobile searches have increased at the same rate. It’s incredibly convenient for people to merely speak into their phone and get instant results that show them what they’re looking for. With modern SEO, you’ll be able to make sure your website is mobile friendly and showing up at the top of mobile search results of that kind as well.
6 – SEO Brings Continual Traffic To A Site
Once your search ranking has shot upwards, you will see a huge influx of traffic from search engines. This isn’t a one time occurrence either; it will continue to pay off for some time, provided you stay on top of your SEO from then on. This is far more effective than something like a pay per click ad that only grants you traffic when you’re emptying money into it. SEO will bring you recurring results that you can enjoy for a long while to come.
7 – The Rankings Aren’t Set In Stone
You may already be bringing in decent enough traffic, and are putting off SEO since you feel you don’t need it. Since the qualifications of a well optimized site can change at a moment’s notice, search rankings can easily change. You should never rest on your laurels; SEO is an ever-changing beast that you need to keep in tune with if you want your traffic to remain healthy.
8 – SEO Represents A Strong Return On Investment
SEO provides the best possible return on investment when it comes to internet marketing expenses. You might see a profit here and there by buying ads, but the results will pale in comparison. What you pay into SEO, you will easily get back – and then some!
9 – There’s No Better Time To Get Started With SEO
If you haven’t started with SEO yet, you should start right away. The competition of the internet is only going to become more fierce from here. Rather than fall further behind, you may as well jump on board now and establish the best possible stronghold you can within your corresponding search rankings.
Originally Published Here: 9 Reasons Why SEO Is Still Important In 2017
George Halloway Marketing 